Master’s in Entertainment Management Career Guide

What Can I Expect from an Online Master’s in Entertainment Management Program?

If you’re considering the pursuit of your graduate degree in
entertainment management, choosing an online program offers the
advantage of receiving the same high-quality education with the added
convenience of flexible scheduling options and attendance requirements.
An online master’s in entertainment management program is an excellent
option for graduate students who need to maintain a full-time work
schedule or have other life commitments. Take the time to compare the
programs that different institutions offer so you can find the one that
fits your life and career goals.

Concentrations Offered for an Online Master’s in Entertainment Management

Television Management Choosing a television management concentration for the master’s in entertainment management program prepares students for a career in the television industry. The specialty covers audience analytics, programming and media technology and provides the groundwork necessary to develop new television content with the evolving technology and audience demands in mind. Executive or general management positions for television networks and entertainment groups
Music Business Management Completing a master’s in entertainment management with a concentration in music business provides students with the specialized skills needed to advance their careers in the music industry. Courses cover relevant economic factors and the latest in production technologies and distribution methods. Artist manager, music distributor, music publisher, concert promoter, or tour manager for a record label, studio, event center or in an office setting
Sport Business Management Electing a sport business concentration for the entertainment management program gives graduates the knowledge they need to apply their management skills in the sports world. Curriculum focuses on agent roles, television and the media, journalism and negotiations. Sports agent or team manager for players and professional sports teams in an office and outdoor setting

Curriculum for an Online Master’s in Entertainment Management

As you’re choosing from the many online master’s in entertainment
management programs, it’s important to remember that the curriculum for
each is unique to the educational institution that offers it. Students
should ensure any program they’re considering align with personal career
goals and scheduling needs. It’s also a good idea to check to see if
the program offers blended curriculum that requires on-campus attendance
for some courses. Programs like these may require you to limit your
search to schools in the area or consider relocation.

Several factors can affect the courses offered, such as which school
you choose and your preferred concentration. Some courses, however, are
common throughout programs, so some of the curricula you should expect
to encounter includes:

Entertainment Business Finance Covers the financial needs of potential clients and techniques to steer them toward financial responsibility and success.
Business Plan Development Dives into the elements needed to craft a solid business plan and best practices for implementing and executing that plan.
Project and Team Management Gives students the chance to experience the organization of a large-scale project and managing team members, keeping expenses under budget and utilizing team members based on their strengths.
Digital Marketing Teaches students techniques for using online methods to create content and connect audiences with their clients.
Contract negotiations Learn the art of negotiation and persuasion tactics, and best practices for drawing up business contracts.

How Long Does It Take to Get an Online Master’s Degree in Entertainment Management?

Most online master’s in entertainment management programs require the
completion of about 40 credit hours and are designed to be completed
within one to two years. Those who commit to a full-time class schedule
can keep their completion time to the lower end of that range, and
accelerated programs are sometimes offered to shorten it further.
Students who can only attend part-time will need more time to meet their
graduation requirements.

The way curriculum is set up can also have an impact on completion
time. Some programs offer a synchronous design that groups students
together and lets them progress at the same pace. This can be beneficial
for developing networking relationships. Others keep to an asynchronous
schedule which lets each student progress at the rate they are most
comfortable with. It’s also important to note that some courses may not
be offered regularly and should be prioritized when available if degree
completion time is a concern.

Certifications and Licenses an Online Master’s in Entertainment Management Prepares For

Talent Agency License Some states require talent agents to obtain a talent agency license before they are allowed to accept a fee for representing clients. Completing an online master’s in entertainment management can prepare students for submitting the paperwork, such as sample contracts and fee schedules, needed to become licensed.
Certified Professional Manager Obtaining a business administration entertainment management graduate degree gives students the tools they need to pass the CPM exam. Offered by CCPC Global, this certification gives professional recognition to those who demonstrate they meet competency standards.

Accreditation for Online Master’s in Entertainment Management Degrees

One of the more important factors to consider when selecting your
online master’s in entertainment management program is whether it is
accredited by a respected agency. Accreditation protects your interests
by ensuring the quality of the curriculum is up to standards set by the
agency to guarantee the legitimacy of your degree. Failing to choose an
accredited school can make you ineligible for professional
certifications, disqualify you from working with some companies and
stunt your ability to seek a post-graduate degree.

Accreditation can come from several sources, such as national,
regional and industry-specific agencies. National accreditation, from
agencies like the U.S. Department of Education,
guarantees the program meets the general national standards set for all
education facilities. Regional accreditation, given by agencies such as
the New England Association of Schools and Colleges,
increase the likelihood that your degree will be recognized by other
accredited schools in the region. Industry-specific accrediting agencies
focus on the standards needed to ensure the training you receive
supports competency in your field.

Employment Outlook for Master’s in Entertainment Management Graduates

Job Placement: Master’s v. Bachelor’s

Employers looking to fill management positions often seek candidates
who have the most knowledge and experience in their field. For those
with a master’s degree in entertainment management, your graduate degree
signifies you have additional training in your field and gives you an
edge over those who hold an undergraduate degree. For upper-management
positions, a master’s degree may even be required just to apply.

Along with increasing your hiring potential and making you eligible
for some job titles, completing an online master’s in entertainment
management adds to your negotiating power once you’re hired. This could
lead to more desirable work hours, better facilities and more freedom to
choose who you want to work with.

Expected Salary

The salary range you should expect varies depending on what job title
you receive. The following table shows a variety of positions that can
be filled by someone with an entertainment management graduate degree
and the salary potential associated with each.

Job Title Salary Range
Talent Director $58,853-$151,333
Public Relations Manager $40,803-$96,790
Relationship Manager $41,881-$116,988
Theater Operations Manager $40,636-$73,404
Advertising/Promotions Manager $35,497-$92,607
Sales Manager $35,610-$111,610

Increasing your knowledge and skill set can have a direct impact on your earning potential. Completing an online master’s in entertainment management program is a great way to jump-start that process, giving you specialized training that can improve your job performance. The chart below shows the connection between salary and years of experience.

Career Opportunities

Possible careers for someone with a graduate degree in entertainment
management are varied, just as with other management focuses. Completing
your master’s program makes you eligible for the following job titles
and helps you get the most out of your career when negotiating benefits
and seeking promotions.

Public Relations Specialist Public relations specialists are in charge of managing the image of a company or individual by monitoring and influencing public opinion. This can include offering the public information through press releases or social media, organizing speeches or public appearances and ensuring public acts fit the conceptualized image. $59,300 per year 15%
Advertising, Promotions and Marketing Managers An advertising, promotion or marketing manager handles the development of advertising campaigns, including advertisement contract negotiations and the implementation of market research to generate public interest in a product, event or client. $129,380 per year 7%

Professional Organizations

Success in the entertainment industry is largely dependent on the
professional connections made. To build this network, professional
organizations host events and conferences, giving entertainment
professionals the chance for face-to-face meetings. These organizations
also provide members with educational opportunities and access to
industry publications and news. Here are a few well-known professional
organizations that may be beneficial for graduates with a master’s in
entertainment management.

Talent Management Alliance:
The TMA provides on-demand educational opportunities to help industry
professionals improve their talent management skills. The organization
also offers members relevant industry videos and webcasts and hosts
several conferences throughout the year.

American Management Association:
The AMA offers subscriptions to management publications, training
opportunities that focus on management skills and the latest in industry
news. Members have access to discounted seminars and meeting room
rentals and onsite sessions. The organization also offers a
comprehensive list of industry articles, podcasts and a full resource

International Live Events Association:
Members of ILEA receive the benefit of annual networking opportunities,
monthly webinars and professional tools, access to the on-demand
education library and a full career center. The organization also offers
an active professional community for members to get to know one another
and a discount program for products and services.

Financing Your Online Master’s in Entertainment Management

The tuition for an online master’s in entertainment management
program is typically lower than would be found for a traditional
on-campus program. Despite that, you may need help financing your
graduate degree. To help supplement, your first step should be to fill
out the Free Application for Federal Student Aid (FAFSA) to determine
your eligibility for federally funded grants and loans. If you don’t
meet eligibility requirements, or if your federal award falls short, you
also have the option of pursuing private loans or applying for
scholarships. Use can use the resources below to begin your search.





AKA Graduate Scholarships

Award: $2,000

Deadline: August 15

Eligibility: Open to graduate students enrolled full-time in a graduate program at an accredited college or university, with a minimum 2.5 GPA, who can either show involvement in community service or demonstrate financial need.

AICP Scholarship Program

Award: $1,500

Deadline: June 1

Eligibility: Open to graduate students who have declared a business-related major and have at least a 3.0 GPA.

Lance Surety’s $1,500 College Scholarship

Award: $1,500

Deadline: December 15

Eligibility: Open to students enrolled in an undergraduate or graduate program at an accredited U.S. college or university.