Sports managers handle business matters for sports teams and athletes. Whether it’s managing finances and budgeting, marketing, or facilities, professionals need to have a detailed understanding of business administration and the athletic industry. In that sense, success requires a lot more than a love of sports — professionals must also have a deep understanding of the athletic industry and management.
Obtaining a master’s degree in sports management allows professionals to sharpen their management and analytical skills. Courses in finance, sports law, and marketing ensure that graduates are prepared to lead the day to day functions of athletic organizations as well as promote their brands. In other words, the athletes lead teams to success on the court or field, but sports managers lead the teams to financial success behind the scenes.
Graduates with a master’s in sports management enjoy careers as athletic directors and sports facilities managers. The degree is designed for those who specifically want to work in the field of athletics.
Professionals with a master’s degree have higher median earnings and are more likely to obtain leadership positions.
Most programs require a bachelor’s degree and a minimum GPA. The exact admission and curriculum requirements vary between programs, so students should research the schools they hope to join.
Earning a master’s in sports management gives graduates higher earning potential. The degree also prepares them for management positions and promotions.