A Master’s in Business Administration (MBA) is one of the most popular graduate degrees and for good reason. The Bureau of Labor Statistics estimates that degree holders have an average starting salary of $110K and are more likely to land management positions. To ensure MBA students are well-rounded professionals, most programs are broad in focus compared to other business oriented degrees — think a master’s in finance or accounting. However, MBA programs still offer specializations, and one of the most prized is marketing.
An MBA in marketing equips students to develop strong relationships between producers and consumers. Courses in digital business strategy, customer relationship management, and business analytics give students advanced training in building brand loyalty and strategy. The result? Graduates become experts at explaining what organizations do to consumers and how they can benefit from being a customer. What’s more, degree holders gain the ability to analyze competitors and market trends which provides valuable insight for lasting marketing campaigns.
Graduates with an MBA in marketing enjoy careers as marketing managers, research analysts, and marketing specialists. The degree is one of the most versatile.
An MBA in marketing prepares students for positions of leadership in business as well as detailed training in the field of marketing. Graduates learn how to engage consumer interest, create a positive public image, and build brand loyalty.
No. There are other degrees and concentrations that prepare students for marketing careers. That said, an MBA in marketing offers specialized training in the field.
Graduates with an MBA in marketing are prepared for leadership positions and have higher chances of employment.
The cost of an MBA in marketing will vary between schools, but most will cost about the same as other MBA degrees ($17 – $128K).
Many students seek the advanced training of a degree because consumers are more discerning than ever. In addition, the rise of industry disruptors means markets are becoming increasingly competitive. Knowing how to develop trust between consumers and a brand while ensuring the brand’s success makes degree holders integral assets for businesses, government agencies, and nonprofits. In other words, degree holders become leaders who pave the path to stronger marketing philosophies.
For more more resources and career information related to this degree, please read our career guide here.