Much of our modern communication is done over social media and other digital platforms. Public relations professionals observe the changing ways in which we communicate and use their skills to most effectively represent and promote their clients. A graduate degree will give professionals an edge in this exciting, dynamic field, qualifying them for top-level, top-paying positions.
Students should expect courses dealing with how to manage public appearances, crafting persuasive press releases, business law and ethics, consumer engagement and communication methods. They will also learn how to use various platforms and tools to best promote their clients. Many graduate programs will culminate with a capstone project, allowing students to demonstrate everything they’ve learned and do their own research. Additionally, many programs will offer an internship or practicum course, which gives students hands-on training in the field.
Degree holders will often become PR specialists or PR managers. They also go on to careers in advertising, marketing, and fundraising. While most professionals work for organizations, others choose to work freelance.
Yes, many schools offer online programs in public relations. That said, it is essential to find a program that is accredited.
Online degrees are accepted by most employers. Many well-respected institutions offer degrees in public relations online.
A graduate degree in public relations usually takes 1 to 2 years to complete. However, it may take longer for part-time students or students in a cohort-based program.
Yes. Public relations is a rapidly-growing field, and there will always be a need for highly-qualified professionals to represent various groups, organizations, events, and important causes. Professionals with a graduate degree also tend to earn significantly higher salaries than their counterparts with a bachelor’s.
Public relations is a necessary element of society. Many corporations, nonprofits, and individuals need help interacting with the world on a daily basis, and PR professionals fill this need. If you enjoy working with others and promoting events, and if you thrive in a fast-paced, exciting environment, than a graduate degree in public relations could be a great fit.
For more more resources and career information related to this degree, please read our career guide here.