The Best Online Master’s in Digital Marketing Programs

Summary of work: More than 42 hours of research. Every online Master in Digital Marketing program in the US analyzed. 20 industry experts, hiring managers, current students, and alumni consulted. 15 of the best programs identified.

The Best Online Master’s in Digital Marketing Programs

Overview

Today, digital marketing is essential to building brands and relationships with consumers. The rise of online services and shopping means that brands must have an engaging presence on the internet to succeed. Enter digital marketers, online advertisers, and social media specialists—these professionals create content that appeals to current and new customers.

Given the growth of industry disruptors and changes in communicative strategies, many professionals consider getting an advanced degree in the field. A master’s program offers students the training in fields such as human and computer interaction and social commerce to ensure they are prepared to research and analyze digital market trends. As a result, graduates are often on the cutting edge of digital marketing.


  • ? WHAT CAN I DO WITH A MASTER’S IN DIGITAL MARKETING?

  • ? CAN I GET A MASTER’S IN DIGITAL MARKETING ONLINE?

  • ? HOW WELL ACCEPTED ARE ONLINE DIGITAL MARKETING DEGREES?

  • ? HOW LONG DOES IT TAKE TO GET A MASTER’S IN DIGITAL MARKETING?

  • ? IS A MASTER'S IN DIGITAL MARKETING WORTH IT?

The advance of technology also means that digital marketing career opportunities will continue to grow. But aside from feeling confident about job security, professionals are also responsible for instilling confidence in consumers. With so much information available online, it can be difficult to know who to trust in terms of marketing. An advanced degree program can also give digital marketers the opportunity to learn more about customer advocacy and how to foster trust between brands and consumers. In short, the field will offer evolving challenges which means a master’s degree can lead to an exciting and rewarding career.

Our Methodology

Our Methodology

Best Online Masters in Digital Marketing Programs

We took a deep-dive and analyzed every online Masters in Digital Marketing program in the nation. Below are the results of our analysis and a list of the 15 best online Masters in Digital Marketing programs.

Read about our methodology here.

East Tennessee State University

210 Sam Wilson Hall Johnson City, TN 37614

Students who want to learn digital marketing from industry professionals should enroll in East Tennessee State University's MBA in digital marketing program. The faculty members are academically and professionally qualified to deliver the coursework while providing their own expertise to develop successful graduates and leaders in their own careers.


Program OverviewDepartment Name: College of Business and Technology
Program Name: Master of Science in Digital Marketing
Accrediting body: SACS

DeliveryFormat: Online

Program requirementsPrerequisites: Bachelor's degree in marketing or communication is preferred
Credit Requirements: 36 credits

Program LengthProgram Length: 2 years
Program start dates: Spring, Summer, Fall

Admission RequirementsApplication deadline: Fall: April 30; Spring: September 30; Summer: February 1
GPA: 3.0
Work Experience: 2 years of relevant professional experience

Graduation Rate
43%
School Type
Public
Tuition
In-State: $554 per credit; Out-of-State: $706 per credit

Liberty University

1971 University Blvd Lynchburg, VA 24515

Liberty University delivers the online digital marketing coursework from a Christian worldview, making it a good choice for faith-first students who want to apply marketing strategies using Christian principles. This program emphasizes digital marketing and advertisement and prepares graduates for careers as marketing managers, social media managers and similar positions in the industry.


Program OverviewDepartment Name: School of Business
Program Name: Master of Science in Marketing
Cognate: Digital Marketing & Advertising
Accrediting body: SACSCOC

DeliveryFormat: Online

Program requirementsPrerequisites: Bachelor's degree
Credit Requirements: 36 credits

Program LengthProgram Length: 5 years
Program start dates: January 14, 2019

Admission RequirementsGPA: 3.0

Graduation Rate
64%
School Type
Private Non-profit
Tuition
$565 per credit

Temple University

1810 N 13th St Philadelphia, PA 19122

Temple University's accelerated master's in digital marketing program puts students on the fast track to their degree. Students can complete the program in only 16 months and advance their careers in the industry.


Program OverviewDepartment Name: Department of Marketing and Supply Chain Management
Program Name: Master of Science in Digital Innovation in Marketing
Accrediting body: AACSB

DeliveryFormat: Online
Instruction Style: Synchronous

Program requirementsCredit Requirements: 30 credits

Program LengthProgram Options: Part-time
Program Length: 16 months
Program start dates: Fall: August

Admission RequirementsApplication deadline: Fall: June 30
GPA: 3.0

Graduation Rate
69%
School Type
Public
Tuition
$1,114 per credit

University of Illinois at Urbana-Champaign

515 E Gregory Dr Champaign, IL 61820

UI Urbana-Champaign offers one of the most innovative iMBA programs in the nation because of its heavy interactivity, well-planned program structure and value-centric tuition. The advanced specialization in digital marketing is highly sought after by professionals looking to hone their skills for career advancement in this growing field.


Program OverviewDepartment Name: Gies College of Business
Program Name: Master of Business Administration
Focus Area: Digital Marketing
Accrediting body: NCACS

DeliveryFormat: Online
Instruction Style: Asynchronous

Program requirementsCredit Requirements: 72 credit

Program LengthProgram Options: Full-time, part-time
Program Length: 2-3 years
Program start dates: Spring: January 9

Admission RequirementsApplication deadline: Spring: November
GPA: 3.0
Work Experience: three or more years of rich, valuable operational or managerial experience.

Graduation Rate
84%
School Type
Public
Tuition
$1,000 per credit

Messiah College

1 College Ave Mechanicsburg, PA 17055

Messiah College offers a flexible master's in digital marketing program for distance learners. Online students can tailor the courses to their work schedule and complete the lessons at their own pace while developing skills in social media strategy, marketing analytics and more.


Program OverviewDepartment Name: School of Graduate Studies
Program Name: Master of Business Administration
Concentration: Digital Marketing
Accrediting body: MSCHE

DeliveryFormat: Online

Program requirementsPrerequisites: Official transcripts indicating a Bachelor's or Master's degree earned
Credit Requirements: 36 credits

Program LengthProgram Options: Full-time
Program Length: 2 years
Program start dates: Fall: October; Spring I: January 13; Spring II: March 17

Admission RequirementsGPA: 3.0

Graduation Rate
80%
School Type
Private Non-profit
Tuition
$660 per credit

Fort Hays State University

600 Park St Hays, KS 67601

Transfer students can complete the online MBA program at FHSU more quickly thanks to a transfer credit program. Qualified students can transfer up to nine credit hours into this 34-credit digital marketing program, helping them to focus more on the necessary courses for early graduation.


Program OverviewDepartment Name: Robbins College of Business and Entrepreneurship
Program Name: Master of Business Administration
Concentration: Digital Marketing
Accrediting body: Higher Learning Commission

DeliveryFormat: Online, On-Campus

Program requirementsPrerequisites: Bachelor's degree transcript
Credit Requirements: 34 credits

Program LengthProgram Options: Full-time, part-time
Program Length: 2-3 years
Program start dates: Spring: January 22; Fall: August 19

Admission RequirementsApplication deadline: Spinrg: October 1; Fall: June 1
GPA: 2.5

School Type
Public
Tuition
$288 per credit

National University

11255 N Torrey Pines Rd La Jolla, CA 92037

National University's online digital marketing program is ideal for strategists who want to advance into internet marketing roles for organizations, especially companies that provide global services. The coursework covers topics in global strategic marketing, giving graduates the skills to develop effective marketing strategies that combat global issues.


Program OverviewDepartment Name: School of Business and Management
Program Name: Master of Business Administration
Concentration: Mobile Marketing and Social Media
Accrediting body: Collegiate Business Education (IACBE)

DeliveryFormat: Online, On-Campus

Program requirementsPrerequisites: Bachelor's degree
Credit Requirements: 63 credits

Program LengthProgram start dates: Fall: August; Spring: January 7

Admission RequirementsApplication deadline: Rolling
GPA: 2.75

School Type
Private
Tuition
$430 per credit

Montclair State University

1 Normal Ave Montclair, NJ 7043

Students in the online MBA in digital marketing program at MSU benefit from small class sizes, making it easy to collaborate with peers during projects. They also benefit from personalized instruction and receive invaluable tips and techniques to succeed in social and mobile media.


Program OverviewDepartment Name: Feliciano School of Business
Program Name: Master of Business Administration
Concentration: Digital Marketing
Accrediting body: AACSB

DeliveryFormat: Online

Program requirementsPrerequisites: Bachelor's degree
Credit Requirements: 39 credits

Program LengthProgram Options: Full-time, part-time
Program Length: 27 months
Program start dates: Fall: September; Winter: December 21; Spring: January 22; Summer: May 20

Admission RequirementsGPA: 3.0
Work Experience: Worked full-time for two to three years (but not working)

Graduation Rate
64%
School Type
Public
Tuition
$745 per credit

Saint Leo University

33701 State Road 52 Saint Leo, FL 33574

Active service members who want to earn their master's in digital marketing degree receive discounted tuition at Saint Leo University. This benefit and other military benefits help military personnel receive a quality distance education at a lower cost as they serve in the Armed Forces.


Program OverviewProgram Name: Master of Business Administration
Available concentrations: Social Media Marketing
Accrediting body: ACBSP

DeliveryFormat: Online

Program requirementsCredit Requirements: 36 credits

Program LengthProgram Options: Full-time
Program Length: 12 months

Admission RequirementsApplication deadline: Rollinhg
GPA: 3.0

Graduation Rate
45%
School Type
Private Non-profit
Tuition
$720 per credit

Missouri University of Science and Technology

301 W 14th St Rolla, MO 65409

Missouri University of Science and Technology offers great value for students who want a quality education and less debt after graduation. In fact, the school ranks at the top of the list for lowest MBA average debt at graduation, making its online master's in digital marketing program a wise choice for distance learners.


Program OverviewDepartment Name: Business and Information Science and Technology
Program Name: Master of Business Administration
Certificate: Digital Media and Web Design
Accrediting body: Higher Learning Commission

DeliveryFormat: Online
Instruction Style: Asynchronous

Program requirementsPrerequisites: Bachelor's degre
Credit Requirements: 36 credits

Program LengthProgram Options: Full-time, part-time
Program Length: 2 - 3 years
Program start dates: Fall: August; Spring: January 22; Summer: June 3

Admission RequirementsApplication deadline: Fall: August; Spring: December; Summer: May
GPA: 3.0

Graduation Rate
63%
School Type
Public
Tuition
$1,200 per credit

Saint Mary's University of Minnesota

2500 Park Ave Minneapolis, MN 55404

Students who want to advance their careers in marketing have a great option at SMUMN. The digital marketing program focuses on digital interaction through storytelling and also includes social media management, providing a solid foundation for career advancement in internet marketing.


Program OverviewDepartment Name: Graduate School of Business and Technology
Program Name: Master of Business Administration
Concentration: Social Media Management and Marketing
Accrediting body: Higher Learning Commission

DeliveryFormat: Online
Instruction Style: Asynchronous

Program requirementsPrerequisites: Undergraduate degree
Credit Requirements: 30 credits

Program LengthProgram Length: 18 months
Program start dates: Fall: August; Spring: December

Admission RequirementsApplication deadline: Fall: August; Spring: December 7
GPA: 2.75
Work Experience: 5 years of work experience including quantitative and writing responsibilities

Graduation Rate
65%
School Type
Private
Tuition
$650 per credit

Concordia University - Chicago

7400 Augusta St River Forest, IL 60305

Students who want to attend both online and on-campus sessions should select the hybrid option at Concordia University-Chicago. This hybrid option gives local students the chance to participate in projects in the classroom while also enjoying the freedom to complete most of the coursework online from home.


Program OverviewDepartment Name: College of Business
Program Name: Master of Business Adminisration
Concentration: Digital Marketing
Accrediting body: ACBSP

DeliveryFormat: Online, Hybrid

Program requirementsPrerequisites: Bachelor's degree

Program LengthProgram Options: Full-time, part-time
Program Length: 2 years
Program start dates: Spring

Admission RequirementsGPA: 3.0

Graduation Rate
58%
School Type
Private Non-profit
Tuition
$690 per credit

Benedictine University

5700 College Rd Lisle, IL 60532

Benedictine University offers a foundational curriculum for students who have some or no experience in internet marketing. The curriculum covers everything from social media marketing to web analytics and search engine optimization, preparing students for careers as marketing managers and lead marketing analysts.


Program OverviewDepartment Name: Daniel L. Goodwin College of Business
Program Name: Master of Business Administration
Concentration: Internet Marketing
Accrediting body: Higher Learning Commission

DeliveryFormat: Online, On-campus

Program requirementsPrerequisites: Undergraduate degree from a regionally accredited college or university
Credit Requirements: 64 credits

Program LengthProgram Length: 1 year
Program start dates: Fall: August; Spring: January 7; Summer: April 4

Admission RequirementsApplication deadline: Rolling
GPA: 2.75

Graduation Rate
51%
School Type
Private
Tuition
$600 per credit

Ohio Christian University

1476 Lancaster Pike Circleville, OH 43113

Ohio Christian University offers an online MBA program with a concentration in digital marketing for distance learners. Students in this program learn strategic skills to put them in positions of management in marketing for organizations across the country.


Program OverviewDepartment Name: Adult & Graduate Studies
Program Name: Master of Business Administration
Concentration: Digital Marketing
Accrediting body: Higher Learning Commission

DeliveryFormat: MBA online or in-person at several locations in Ohio and Atlanta, GA; concentration courses entirely online

Program requirementsPrerequisites: Bachelor or graduate degree from a college or university accredited by a regional accrediting body
Credit Requirements: 36 hours total; 12 hours in Digital Marketing; 24 hours in major objective MBA courses

Program LengthProgram Options: Cohorts begin anytime of the year, dependent upon delivery format
Program Length: 18 months
Program start dates: Fall: August; Spring: January 9; Summer: May 6

Admission RequirementsGPA: 3.0 on the standard 4.0 scale

Graduation Rate
32%
School Type
Private
Tuition
$913 per credit

National American University

6836 Austin Center Blvd, #270 Austin, TX 78731

National American University offers an online MBA program with an e-marketing concentration. This program is designed for students who want to pursue careers as e-commerce marketing managers, providing the skills to increase sales and brand identity within their organizations.


Program OverviewDepartment Name: Roueche Graduate Center
Program Name: Master of Business Administration
Concentration: E-marketing
Accrediting body: International Assembly for Collegiate Business Education (IACBE)

DeliveryFormat: Online

Program requirementsPrerequisites: Bachelor's degree
Credit Requirements: 36 credits

Program LengthProgram Length: 65 weeks
Program start dates: Fall: October 2; Spring: April 8; Summer: July 5

Admission Requirements

School Type
Private
Tuition
$697 per credit